# Abstract Each small business needs good tools and knowledge if it wants to grow its value and impact. ACE, the use-to-earn product suite for marketing, sales, and operations, aims to create a better toolkit and a better ownership model by rewarding users with a stake in the app itself. Traditional B2B solutions tend to become stagnant and extractionary - by constantly “going upstream” and increasing their prices to the detriment of Solopreneurs, Startups, and SMBs that get priced out of using them—even though they might have helped them get to that stage. The new tools and paradigms of Web3 offer an opportunity to create a better system. *“Web3 gives us the chance to upgrade networks into crypto asset centered economies, and build systems where the incentives of network owners, network participants, and third-party developers are fully aligned.” -* Chris Dixon ACE promises a better experience and better outcomes by building for the community, with the community, with the ultimate goal to **Exit to the Community**. # The ACE Product Suite ACE is a Web3 Sales, Marketing, and Operations online platform that helps its users to: * **A**ttract more Leads * **C**onvert more Customers * **E**xpand the Business It does this via a suite of sales, marketing, and operations products that are great stand-alone—but work even better together. [ACE Meetings](https://useace.com/meetings/) - The first product in the suite is already live with the next ones (ACE Homepage, ACE Forms, and ACE Checkout) being already in progress, in various stages of development. ACE works best when used in a service-based setting by Solopreneurs, SMBs, and NGOs. Users can earn $ACE, the ACE ecosystem crypto-token, by simply using the ACE products in their regular, business-as-usual work, while growing their business and improving their processes. $ACE will be then used to get special perks, participate in the governance of the ACE ecosystem, and share in the ownership of ACE. To distinguish from the $ACE Coin (aka $ACE token), ACE is usually referred to as ‘ACE’, “ACE App”, or “ACE Product Suite”, while the $ACE Token is always referred to with the $ in front of ACE. # ACE Wallet Your ACE Profile also has the ACE Wallet that you can use to view your $ACE Coin Holdings. $ACE is the native token for the ACE Product Suite and will be able to be taken off-app onto the blockchain. Use-to-earn rewards are distributed to users as $ACE. As you take various actions within the ACE Ecosystem, by simply using the ACE Product Suite, or by contributing to ACE in a meaningful way, you’ll be earning $ACE Coins. The ACE Wallet is not a native crypto-wallet, but a way for you to know the current balance of your $ACE Coins that you’ll be able to transfer into a crypto-wallet at a later date. ### $ACE Coins $ACE Coins can be either Claimed—and moved to your crypto wallet (once this functionality will be live) or Unclaimed—and sit in the ACE App but are not yet claimed into your crypto wallet. All $ACE Coins either Claimed and Unclaimed give you governance voting rights and can be used within the ACE Ecosystem. Once you decide to claim your $ACE Coins into the crypto wallet of your choice, they are moved to the blockchain. Claimed $ACE Coins are the crypto tokens that are stored on the blockchain and are tradable by you. The price of the $ACE Coins depends on the market dynamics. Economic decisions such as issuance and allocation will be made by the ACE DAO through the Governance mechanism. See ACE Governance for details. *Note: The claiming of $ACE Coins and moving them to your crypto wallet are not live yet. The implementation details and timeline related to the launch of $ACE Coins on a blockchain will be taken within the ACE DAO. Our goal is to issue the $ACE Crypto coins as soon as we're ready from the tech and legal side but not sooner than that. More information will be added to this page once those features are live.* # Rewards Regular usage and referral of the ACE Product Suite is the primary use-to-earn reward in ACE. By simply using the ACE Products in your day-to-day business, you’ll be rewarded with $ACE. Currently, the usage rewards are: ![(TODO: We're a nimble startup.. Better graphics will follow.)](/files/pV9k10myiJwD9nZFaMch) More about this in the [Use-to-Earn Reward Pool](/token-distribution-and-issuance/use-to-earn-reward-pool) section. # Token Distribution and Issuance $ACE Coins will be distributed to achieve three main goals: 1. To stimulate a vibrant community 2. To distribute ownership to the community based on contribution 3. To support the ACE App and ecosystem development. The bulk of $ACE Coins will go towards the Use-to-Earn Rewards Pool and the Ecosystem Fund, with the aim of scaling up the circulating supply to keep pace with the growth of the ACE user base and user demand. Use-to-Earn serves dual purposes: incentivizing positive contributions and granting $ACE ownership to those who contribute most. The ACE Product Suite development itself will be supported by the Team endowment as well as future token sales. Initiatives like grants, liquidity rewards, exchange listings, and more will be supported by the Ecosystem Fund. The numbers shown below are projections based on genesis plans. Any changes or future issuance (if applicable) will be controlled by the ACE DAO via the governance mechanism. ![Monthly release schedule.](/files/HtJovTEGuIjT6m7T02AJ) Year 4 is an important benchmark, as all genesis token lockups and vesting will be complete by this time, and all genesis tokens will be in circulation. Prior to year 4, the difference between issuance total and circulating supply will be the locked Team, Advisors, and Investor tokens. Below is the projected $ACE distribution by year 4. ![Coin distribution at the end of year 4.](/files/9pTcEzc1Tkn9kpjPYqN6) # Use-to-Earn Reward Pool Incentivizing real usage that shows proof of the value ACE is providing to its users is critical to a growing Product Suite, and rewards for usage are part of ACE’s (not so) secret recipe. Early adopters are pioneers and will be rewarded accordingly. Just like an angel investor takes a bigger percent of the pie relative to their investment as opposed to later-round investors. Use-to-Earn rewards break down into three categories: * Usage * Referral * Payments ### **Usage Rewards** Simple (business-as-usual) usage will reward basic user activity, such as signing up, completing onboarding, or having booked meetings. Each product in the suite will have its own incentive mechanism that will reward usage that is relevant to that product. As activity grows, these rewards will shift towards performance-based rewards. Usage rewards are automatic and will be roughly 60% of the use-to-earn pool. ### **Referral Rewards** To accelerate user growth, signup completion and invites will be incentivized with rewards. If organic growth is rapid enough on its own, these rewards may shift to other areas. Referral rewards are automatic and will be roughly 35% of the use-to-earn pool. ### **Payment Rewards** Financial contributions in the terms of one-time, monthly, or yearly payments for your subscription(s) will earn you payment rewards. Payment rewards are automatic and will be roughly 5% of the use-to-earn pool. # Team, Advisors, and Investors A portion of the tokens is distributed to the team and investors to fund initial development. The total amount of tokens dedicated here is as follows: 23% for the Core team, 2% for the Advisors, and 10% for the Investors. Team tokens will vest over 4 years with an initial 15-month lockup. Advisor and Investor tokens will vest over 2 years with an initial 12-month lockup. The first year is crucial for ACE’s economy to establish a foothold as user growth and Use-to-Earn rewards come online. To shelter ACE during this crucial time period, Investor, Advisor and Team tokens have 12, 12, and 15-month lockups, respectively. The team’s full token load is protracted over 4 years to ensure their incentives are aligned with the long-term health of ACE. Ownership will gradually shift to the community over time as they accumulate Use-to-Earn rewards; beyond 4 years, the community should be the dominant governance decision-maker. In future years, if development needs to grow, additional team hires will be compensated from the Ecosystem Fund with the ACE DAO approval. # Ecosystem Fund The Ecosystem Fund is dedicated to initiatives that will benefit the entire ACE ecosystem and is managed entirely by the ACE Governance. It will cover three main areas where the treasury funds will get deployed: * Crypto infrastructure - by enabling CEX listings, liquidity mining rewards, and staking rewards * Developer grants to increase the product suite functionality * Community, Marketing, and Partnership grants to help accelerate the adoption and growth of the platform Contributing with code, reviews, valuable content, or offering meaningful feedback will get you a chance of earning contribution rewards from the ecosystem fund. All ecosystem fund pools and grants selection and reward size decisions will be made via the ACE Governance. **Part of the ACE revenues will be funneled back into the Ecosystem Fund to support its ongoing activities and future ACE growth.** # Public Sale The public sale of tokens serves dual purposes of fundraising and broad distribution. The initial public sale of the tokens (IDO, IEO) will be decided by the ACE DAO, with future sales to follow. In total, these public sales will distribute 10% of the initial token supply. The funds from the initial public sale will be used for the liquidity pool seeding. After the first public token sale, $ACE will be listed on Exchanges and DEX liquidity rewards will launch so that new token holders will be able to trade or stake tokens for liquidity rewards in addition to bridging into the ACE App. # Spending $ACE Coins Starting with year two, you’ll also be able to spend $ACE Coins to purchase various tools or services within the ACE Product Suite. All $ACE Coins revenue from such purchases will go directly to the ACE DAO treasury to further fund the ongoing use-to-earn rewards (that will keep shrinking as ACE matures) and the Ecosystem Fund (for further growth and development). The details of this mechanism is to be adjusted and approved by ACE Governance. # ACE DAO The ACE DAO will be the forum in which decisions will be made. It will guide the product directions, marketing initiatives, and govern economic decisions for its treasury which is made out of the Ecosystem Fund and the Use-to-Earn Reward Pool. We encourage high participation and visibility in the ACE Governance. *Note: We might end up calling the ACE DAO - ACE Collective or similar.* # Governance Vision Governance is a crucial mechanism that should not be taken lightly. *“\[...] blockchain governance is extremely important. I think it’s the second (rather than first) most important factor that will determine whether blockchains end up being a public good, or a menace to the public. Second only after the shared purpose of the blockchain community (a purpose that legitimate governance presumably is supposed to bear out).”* - [Vlad Zamfir](https://medium.com/@Vlad_Zamfir/against-on-chain-governance-a4ceacd040ca). We believe that we’re still in the early phases of crypto governance and that the jury is not out on what the best governance mechanism is. Nor will there be one best mechanism that is best for all, rather you need to find what works best for your community. We salute, keep an eye out, and want to learn from ideas and novel governance models such as [Vitalik’s Notes on Blockchain Governance](https://vitalik.ca/general/2017/12/17/voting.html), [Optimism’s two chambers model](https://community.optimism.io/docs/governance/#how-is-optimism-governed), [Across’ “fair fair” launch](https://medium.com/across-protocol/across-protocol-is-live-and-you-can-be-a-co-founder-43d848a969d1), [quadratic voting systems](https://en.wikipedia.org/wiki/Quadratic_voting), [vote delegation](https://vote.makerdao.com/delegates), [Believability-Weighted decision making](https://www.principles.com/principles/633d5d13-8610-425f-ad62-cd62347d9165/), and more. ​​It is our commitment to progressively decentralize by giving more decision-making over to the community with the goal to hand it all over to the community when there is a sufficiently mature organization to receive it. This is a subjective evaluation and a public commitment. For this to happen there has to be a huge level of trust and engagement. We expect there to be an evolving conversation with the ACE community about when it’s ready to take the reins. Our governance mechanism will evolve slowly, carefully, and deliberately (especially when it comes to [Type 1 decisions](https://www.businessinsider.com/jeff-bezos-on-type-1-and-type-2-decisions-2016-4?r=US\&IR=T)) until it gets to its final form of decentralized governance via the ACE DAO. We will do this together. # Governance v1 In these early stages, initiatives and proposals are discussed in Discord and votes will take place in the ACE App. The votes will be viewed as a consultative forum, an important input in the Core Team’s decision-making, and as an exercise that will bring us closer to the ultimate decentralized governance that will best serve our community’s needs. Each user is allowed to vote on all proposals. In the future, the DAO will migrate to an on-chain voting mechanism, although the specific mechanism is yet to be determined by the community. Likely topics include: * Product roadmap ideas, direction, and prioritization * Deciding on and fine-tuning the Governance mechanism * Use-to-Earn reward allocation amount and distribution * Ecosystem Fund Treasury and Grants * Liquidity Reward allocation amount and initiatives The form and function of this governance are intentionally open-ended and will evolve with community participation, growth, and learning. # Outstanding Decisions There are a few important outstanding decisions that will have to be made via the Governance mechanism. Some of these decisions include: * Total coin supply * Blockchain(s) used * Spending of the $ACE Coins * The legal status of the ACE DAO and its Governance mechanism We are not in a rush to decide upon these topics, as they are Type 1 decisions that we want to discuss together with the community and get right. # About Us Read more [about us here](https://useace.com/about/) and about [Why we started ACE here](https://useace.com/blog/why/). # General FAQ ### **What is ACE?** ACE is a Web3 Sales, Marketing, and Operations online platform that helps its users to: * Attract more Leads * Convert more Customers * Expand the Business Find out more by reading about the ACE Product Suite, our [Why ACE](https://useace.com/blog/why/), and by visiting [useACE.com](https://useace.com/). ### **How can I get access to ACE?** You can get started for free by signing up at ### **Which blockchain is ACE built on?** By looking at the technical requirements, and with the feedback from the community, the ACE Core team and Advisors will decide on which Blockchain(s) you’ll be able to claim your $ACE Coins. ### **What are ACE’s official social media links?** Twitter: [https://twitter.com/ACEMyBiz/](https://twitter.com/ACEMyBiz) Discord: [https://useace.com/discord/](https://useace.com/discord) Facebook: [https://www.facebook.com/ACEMyBiz/](https://www.facebook.com/ACEMyBiz) LinkedIn: ### **Is the ACE token ($ACE) listed on any crypto exchanges?** $ACE is currently not listed on any crypto exchanges. The crypto exchange(s) used will be decided by the ACE Community via the ACE DAO. Our goal is to issue the $ACE Crypto coins as soon as we're ready from a tech legal community side but not sooner than that. However, ACE users already get to earn the $ACE Coin via the Use-to-Earn Reward Pool. We will be announcing any listings once they are public. ### **Where can I buy ACE tokens ($ACE)?** $ACE is currently not available for sale on any centralized or decentralized platform. We will announce those as they become available for sale. **Do you have any Help Documentation?** Yes, you should be able to find answers to your (ACE-related) questions here: ### **I need more help, how can I get in touch?** Great support is important to us. We are always here to help and do the best for our community. You can email us at or head to our [Discord server](https://useace.com/discord/) to seek more community support. Our moderators and admins will help and guide you. ### **How will you build the community?** The involvement of the community is key to the success of ACE. We’ll kickstart our community by introducing ACE to the SocialBee community, by mingling with other communities, and via various social media and marketing activities. As a community of like-minded entrepreneurs, we’ll foster inclusion, collaboration, and sharing of ideas, with the goal of mutual growth and support. So make sure you follow us on [Twitter](https://twitter.com/ACEMyBiz) and head to our [Discord](https://useace.com/discord/) to be a part of our community. # Anything missing? Did you find anything that is missing, wrong, or can be improved? Just can email us at or head to our [Discord server](https://useace.com/discord/) and let us know.